Saturday, May 24, 2003
Centre for Faith and the Media releases national survey
The Ipsos-Reid poll, conducted for the Calgary-based Centre for Faith and the Media indicates Canadians strongly believe media can contribute to religious tolerance, but it suggests there is a need for wider mainstream media coverage of spirituality.
The poll of 1,000 Canadians, taken April 30 to May 3 and considered accurate within 3.1 percentage points, found:
- 32% of those polled felt matters of spirituality received too little media coverage, double the 16% who felt spirituality received too much coverage. Half of those polled believed the right level of coverage was provided.
- 63% of those who regularly attend religious services felt media did a poor job on spirituality coverage, while 50% felt there was too little such coverage.
- 74% felt media could encourage religious tolerance.
- 61% said religion plays an important role in their lives, while 21% said they attend religious services at least weekly.
Full results of the poll are available at: www.ipsos-reid.com/media.
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