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Friday, September 21, 2007

The ascension of GodTube: What took this long?

Posted Sep 20th 2007 11:10AM
by Barry Summerlin

Web watcher comScore Inc. has reported that last month, the new site GodTube.com saw traffic climb 973% -- growth unprecedented in the web's history.

Owned and operated by Big Jump Media, Inc., GodTube is exactly what you might guess -- a Christian alternative to Google (NASDAQ: GOOG)'s YouTube. In six weeks, it has accumulated more than 20,000 user-submitted clips and streamed more than 800,000 hours of video.

It's fascinating that here we are nearly two decades into the internet, and only now does a dominant faith-oriented web destination start to take shape.

But the opportunity has surely always been there. Since the heyday of Usenet, determined faithful have been debating and witnessing, huddling together on message boards or tugging back and forth on Wikipedia entries.

Just to give you an idea of how often web-going Americans reach to religion, consider these figures from Google. Shown here are the relative volumes of searches for "God," "Jesus," "church" and "Britney Spears," the latter our control for this experiment, chosen since she's the most veteran resident of Lycos' weekly list of 50 most searched people, places and things:

But for occasional spikes, Miss Britney typically places lower than the first three terms, giving some perspective on how in demand she really is (or isn't). Good on GodTube's backers -- who include Norm Miller, chairman of privately-held Interstate Batteries -- for answering that demand for faith with YouTube's viral recipe.

How long can GodTube maintain this growth? That's a question for its users. As is the case with YouTube and other startup smashes like eBay (NASDAQ: EBAY) and News Corp (NYSE: NWS)'s MySpace, GodTube is just a meeting place, tasking its unpaid community with the bother of generating content, not to mention policing its appropriateness for the site, which is likely to be an enduring issue of contention.

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